Crew Cup Coffee Roasters Grand Opening

​This weekend is going to be exciting and busy for most of the Sammamish Rowing community. On Saturday we have a regatta for our Novice Masters at Green Lake and Sunday will be the highly anticipated 39th annual Head of the Lake Regatta hosted by the Lake Washington Rowing Club and the University of Washington. We wish all of our rowers the best of luck in their races this weekend as well as some of our alumni who are partaking in an exciting endeavor of their own.
 
SRA and University of Washington alumni Sam Goertz and Madison Mariani are having the grand opening of their new business - Crew Cup Coffee Rowsters. Goertz and Mariani will be serving their delicious brew at the Conibear Shellhouse from 4:45 am - 3:00 pm. If their coffee is as anything like their rowing then it is definitely a beverage you’ll want to try out.
 
Mariani told us a bit about her and Goertz’s new business. Mariani said, “Crew Cup Coffee Rowster’s is two ambitious rowers providing what everyone needs at 5:30 AM, a delicious cup of coffee at a price that doesn’t break the bank. We created this company because we love making, roasting, and sharing our coffee. We have always known we wanted to get into the coffee industry, and we felt that starting in a community we already know would be perfect.”
 
They have big goals for the future and hope to be a regular presence at all regattas in the Pacific Northwest and possibly expand further to national regattas down the road. Goertz is confident that coffee lovers will fall for Crew Cup Coffee Rowsters at first taste. He said, “Coffee lovers will love our coffee because we take great pride in the espresso we pull every day. We achieve the best flavors by sourcing raw coffee beans from around the world by targeting the local growth from around the coffee plantations. This delivers the most precise flavor to the coffee that we are looking for. The forefront taste of chocolate, notes of hazel nut, and a bright finish of caramel. We roast our beans strategically to bring these flavors to life, and tailor the grind of the bean to pull exquisite creamy espresso.”
 
Their catchy name directly ties to the sport that inspired them to become entrepreneurs in the first place. Mariani and Goertz credit their time at Sammamish Rowing Association for teaching them entrepreneurial lessons of teamwork, communication, and stubbornness. They also admitted that rowing gave them an incredible network of individuals who mentored them throughout their entrepreneurial career. Above all, Mariani added, “rowing and SRA taught us to push the limit on everything we do and to dream big. Because when you believe in something so much, anything can happen.”
 
Sammamish Rowing is incredibly proud of Madison and Sam and wishes them the best as they start their new endeavor. We encourage our community to seek out their coffee at the Head of the Lake, and hope to see them serving coffee at the SRA boathouse in the near future. When closing out our interview, Mariani finished by answering our question about what her favorite memory at SRA was. She replied, “There are so many! An easy one is all the life-long friendships and relationships we have built at SRA.”
 
The lessons, skills, and values of rowing extend far beyond the surface of a body of water. For Mariani and Goertz- rowing has given them the confidence to launch their own business. Whether it’s teaching rowing technique or business acumen, Sammamish Rowing has a little something for everyone to learn.